Privacy Policy

Last updated: 25 September 2026

Laila Grace Boutique operates this store and website, including all related information, content, features, tools, products and services, to provide you, the customer, with a curated shopping experience (the "Services"). Laila Grace Boutique is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

We handle personal information in line with applicable privacy laws, including the Australian Privacy Principles under the Privacy Act 1988 (Cth) where they apply to us.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use and disclosure of your information as described here.

Personal Information We Collect or Process

When we use the term "personal information", we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.

Depending on how you interact with the Services and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from it:

  • Contact details — your name, address, billing address, shipping address, phone number and email address.
  • Financial information — payment card information, transaction details, form of payment, payment confirmation and other payment details. Payments are processed securely by our payment providers; we do not store your full card number.
  • Account information — your username, password, security questions, preferences and settings.
  • Transaction information — items you view, add to your cart or wishlist, purchase, return, exchange or cancel, and your past transactions.
  • Communications with us — the information you include when you contact us, for example when sending a customer support inquiry.
  • Device information — information about your device, browser or network connection, your IP address and other unique identifiers.
  • Usage information — information about your interaction with the Services, including how and when you navigate them.

Where We Collect Personal Information From

  • Directly from you — when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
  • Automatically through the Services — from your device when you use the Services or visit our website, and through cookies and similar technologies.
  • From our service providers — when we engage them to enable certain technology, or when they collect or process your personal information on our behalf.
  • From our partners or other third parties.

How We Use Your Personal Information

  • Providing, tailoring and improving the Services. To perform our contract with you, process your payments, fulfil your orders, remember your preferences, send you account and order notifications, process returns and exchanges, arrange shipping, enable reviews, and create a tailored shopping experience — for example, by recommending products related to your purchases.
  • Marketing and advertising. To send marketing and promotional communications by email, text message or post, and to show you online advertisements on the Services and other websites, including based on items you have purchased or added to your cart and other activity on the Services.
  • Security and fraud prevention. To authenticate your account, provide a secure payment and shopping experience, and detect, investigate or act on possible fraudulent, illegal, unsafe or malicious activity. If you create an account, please keep your login details safe and do not share them with anyone.
  • Communicating with you. To provide customer support, respond to your questions and maintain our relationship with you.
  • Legal reasons. To comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, and to enforce our terms and policies.

How We Disclose Personal Information

We may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy, including:

  • With Shopify, vendors and other third parties who perform services on our behalf (e.g. IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping).
  • With business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify and advertising platforms such as Meta to show you personalised advertising based on your online activity. Our partners use your information in line with their own privacy policies. You can ask us not to use your information for targeted advertising by contacting us.
  • When you direct, request or consent to our disclosure of certain information to third parties, such as to ship your order.
  • In connection with a business transaction such as a merger or sale of the business, to comply with legal obligations, to enforce our terms and policies, and to protect our rights and the rights of our customers.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve them. To provide enhanced features, Shopify may use personal information collected about your interactions with our store, along with other merchants, and with Shopify. In these circumstances, Shopify is responsible for the processing of your personal information, including responding to requests to exercise your rights for these purposes. To learn more, see the Shopify Consumer Privacy Policy (https://www.shopify.com/legal/privacy/customers). You can exercise certain rights regarding data processed by Shopify through the Shopify Privacy Portal (https://privacy.shopify.com/en).

Third-Party Websites and Links

The Services may link to websites or platforms operated by third parties. We are not responsible for the privacy or security of those sites, and we recommend reviewing their privacy policies. Information you share on public platforms, such as social media, may be visible to others.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information about children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us and we will delete it.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, loss and unauthorised access. However, no security measures are perfect, and information sent over the internet may not be fully secure. Please do not send sensitive information to us through unsecure channels.

We keep your personal information only as long as we need it, for example to maintain your account, fulfil your orders, comply with legal obligations or resolve disputes.

Your Rights and Choices

You may have the following rights in relation to your personal information. These rights are not absolute, and in some cases we may decline a request where permitted by law.

  • Right to access. You can ask for access to the personal information we hold about you.
  • Right to correct. You can ask us to correct personal information that is inaccurate, out of date or incomplete.
  • Right to delete. You can ask us to delete personal information we hold about you.
  • Right to a copy. You can ask for a copy of your personal information.
  • Marketing communications. You can unsubscribe from our marketing emails and text messages at any time using the unsubscribe link or instructions in each message. If you unsubscribe, we may still send you non-promotional messages, such as order and account updates.

To make a request, contact us using the details below. We may need to verify your identity first. We aim to respond to requests within 30 days.

Complaints

If you have a complaint about how we handle your personal information, please contact us first using the details below and we will try to resolve it. If you are in Australia and are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

International Transfers

Laila Grace Boutique is operated from the Netherlands. Your personal information may be transferred to, stored and processed in the Netherlands and in other countries where Shopify and our service providers operate, including the United States. We take reasonable steps to ensure that your information is protected wherever it is processed.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised version on this website and update the "Last updated" date above.

Contact Information

Any questions, or just want to talk to us? Please don't hesitate to get in touch:

Email: support@lailagraceboutique.com
Phone: +61 468 202 650
Contact form: Contact

We aim to respond within 24 hours during our opening hours.

Company name: HMU Commerce
Company address: Blankenstein 400, Meppel, Drenthe, 7943 PH, Netherlands
Warehouse address: 309 Lang St, Hay South, New South Wales, 2711, Australia
Dutch Chamber of Commerce (KvK) number: 42132513

Customer service hours (AEST)
Monday to Friday | 9:00 am – 5:00 pm
Saturday and Sunday | 11:00 am – 4:00 pm